Case studies

Brand revival

We’ve worked with a range of high-profile national and international brands, all within the food and drinks sector. Read more about what we’ve helped brands to achieve below.

Lancashire Tea

Brand revival

October 30, 2025

Rivalling ‘that lot’ from over the hills is quite a challenge. Phil took Lancashire Tea, initiated a reformulation programme and drove regional pride, creative personality and a whole lot of growth.

Dorset Tea

Brand revival

October 30, 2025

The Dorset Tea brand had previously seen static sales for a number of years. Phil was proud to lead this high-quality branded range, creating an unswerving focus on its ‘cup of sunshine’ proposition.

The Bombardier brand had created a distinctively English tone with its campaign fronted by Rik Mayall. Following Rik’s untimely passing (a unique marketing case study in dealing with something tragically unexpected), Phil refreshed the proposition, strategy and range.

Shredded Wheat

Brand revival

October 30, 2025

Dating back to 1908, Shredded Wheat is something of an iconic British brand with its legendary ‘Bet you can’t eat three’ campaign from the 1980s. By the 2000s, Shredded Wheat needed to modernise, and Phil took responsibility for a strategic overhaul.

British Beef

Brand revival

October 30, 2025

As a young marketer, Phil joined the team looking to restore confidence in British beef post-BSE. He was afforded incredible opportunities to help shape key initiatives, including new quality standard marks, much-loved advertising via ‘The Recipe for Love’ TV campaign.

Shreddies, Knitted by Nana’s

Brand revival

October 28, 2025

First launched in 1953, Shreddies had begun to be seen as dated and boring. Phil created the strategy and led the advertising development, which saw the iconic ‘Knitted by Nana’s campaign’ reverse perceptions.

Case studies

Brand revival

Lancashire Tea

Dorset Tea

Bombardier

Shredded Wheat

British Beef

Shreddies, Knitted by Nana’s

Brand direction

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