What is brand direction?
Understanding where you’ve come from and where you are heading is as critical for brands as it is for humans. Brands, however, don’t always take enough time to understand the landscape in which they operate and the factors which may affect their future.
Strong brands have a secure north star, but not every brand is created equal. Taking time and energy to be crystal clear on your brand direction is critical.
With path trodden expertise in Brand Direction across multiple FMCG – See Round Corners is here to help.
Brand mentoring
Over the course of the years, Phil has been fortunate to lead teams of all shapes and sizes, both cross-functionally and large commercial groups. That experience has led Phil to really enjoy offering mentoring support to both businesses and individuals.
As part of the support and someone experienced in working with agencies, Phil has offered and run in-house training sessions to enable agencies to see the perspective ‘from the client inside’.
PT, as he’s affectionately known, has been my career AND personal mentor…for the past six years. I’m not sure where I’d be, or what I’d be doing without him. He steered me through choppy stakeholder and industry waters during my Seafish days, supported me and some serious brand growth when it was crunch time at Taylors Snacks – and has been an unwavering shoulder of wisdom during my recent redundancy. He’s helping me get back on the ladder, and keep my head up – more than anyone else I know.
Can you expect charisma from Phil? Yep. Experience? Bucketloads… But, I’m most grateful for his kind soul and lateral view of the world and everything in it. He’s a champion of people and keeping things simple, consistent and meaningful.
If you’re looking for a mentor/coach/confidant when it comes to marketing, advertising and All Things Branding – he’s your guy. On a business and personal level. The perfect balance of both, and an advocate for life.
