Launched to bring a new and distinctive entrant to the highly competitive Stout category. Young’s London Stout outperformed Guinness in product preference testing and was presented in a high-impact manner in pubs and supermarkets in both the UK & internationally.

Award-winning and a real drinker favourite, Young’s London Stout provided something distinctive and incremental, which delivered commercially with a margin accretive proposition matching the excellent product and branding.