Phil has done something many talk of, but few do; he founded and launched his own award-winning food brand comprising a cereal ranges of 100% British granolas and mueslis packed in a distinctive tube format, securing national distribution in Sainsbury’s and other stores.

Voted the UK’s best healthy cereal by Healthy Living magazine, Sown & Grown was a genuine category disruptor, acknowledged as meeting a clear consumer frustration around freshness with its re-sealable lid.