The Dorset Tea brand had previously seen static sales for a number of years. Phil was proud to lead this high-quality branded range, creating an unswerving focus on its ‘cup of sunshine’ proposition to enable greater distribution to be won and adoption by consumers both regionally and across the UK who have recognised its premium nature.

Upon leaving Spicers, Phil ensured the award-winning Dorset Tea brand had become the fastest-growing gold tea in the UK with rates of sale far beyond the market leader regionally and on a par nationally.