Phil was a key member of the project team seeking to deliver against Nestle’s ambition to ‘Help Britain Breakfast Better’ – every pack of Nestle cereals featured the green banner to signify its wholegrain presence, helping Nestle secure category captaincy with leading UK retailers. It symbolised a first for the category and was universally well received, subsequently being rolled out globally.

Unified branded portfolio campaign delivered significant consumer health benefits and record-breaking Nestle campaign ROI