Phil took the UK leadership for the Estrella Damm brand, unlocking the potential of ‘The Beer of Barcelona’ with distribution wins, trial and repeat marketing programmes which saw the brand become the fastest growing world beer in the UK. Working closely with the brand owners in Spain, the UK team were given full discretion to execute their own plan, such was the trust in the effectiveness of the activity and results achieved.

Under Phil’s leadership, it became one of the most exciting brands in UK beer, growing consistently at 50%+ year on year